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How Food52 Strikes a Winning Balance Between Content and Commerce

Amanda Hesser penned her first book at 24, wrote over 750 stories as a food reporter for The New York Times, and was the first to feature Ferran Adria of elBulli in a major U.S. publication. When it comes to storytelling, she’s precocious, prolific and at the forefront. So what was that seminal work that made content so compelling that it became central to her life and career? The Official Preppy