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First Round’s The Review

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First Round Review

4 years ago

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Finding Language/Market Fit: How to Make Customers Feel Like You’ve Read Their Minds

After more than a decade of running B2B growth teams at PayPal and investing at 500 Startups, Matt Lerner now spends his days helping early-stage startups with growth. He's seen firsthand how changes in a handful of words can yield jaw-dropping differences in conversion — and accelerate a startup's course to product/market fit. Here, he makes the case for starting with language/market fit first, a

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