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The Top Comms Mistakes Startups Make — And How To Avoid Them

When it comes to public relations, startups are often focused on what they can do to win coverage and secure that big story to help make a splash in a noisy space. So much energy is poured into landing the interview or getting that speaking gig, that it’s easy to under-index on the part that comes next: what you’re actually going to say. Terra Carmichael’s decades of experience in communications