www.firstround.com

Growth at All Costs is Perilous — This is How to Scale Sales Sustainably

Earlier in her career, Karen Rhorer was rising through the sales ops leadership ranks and working with her team to come up with an aggressive hiring plan, trying to reverse engineer the sales team capable of delivering the equally aggressive bookings numbers that their startup had set. At the time, this move seemed in-line with conventional thinking, which was steeped in hypergrowth and the tripl