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Lessons from Coinbase’s Wild Ascent: Four Rules for Scaling

In early January 2017, Varun Srinivasan and the rest of the engineering team at Coinbase returned from the holiday break to an unexpected present as the new year got underway. The price of Bitcoin was skyrocketing, pushing past $1000 and showing no signs of slowing down. And while it was an exciting development for those who had placed early bets in a nascent industry, Coinbase was struggling to