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Why Qualitative Market Research Belongs in Your Startup Toolkit — and How to Wield it Effectively

If you’re skeptical about the value of qualitative market research, Jesse Caesar gets it. “I started out as a creative. I saw market researchers as these killjoys who came in and lifted their leg on all of my beautiful work to make it bland and palatable for the masses,” he says. “Obviously, as a market researcher, I think a little differently now.” Caesar’s career has given him a keen perspectiv