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Mastering the Art of the Outcome: How Guru Turned Customer Success Into a Company Cornerstone

The words outcome-oriented are written on an old whiteboard in Guru’s Philadelphia office, inscribed so long ago that the ink can no longer be erased from the board. That’s exactly how co-founder and CEO Rick Nucci regards the company tenet: It’s inextricable from a startup that’s laser-focused on relentlessly delivering outcomes. Of course, Guru isn’t the only startup that claims to be “results-