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So You Think You’re Ready to Hire a Marketer? Read This First.

After spending more than a decade as a marketer at companies like Google, Square and Cover, Arielle Jackson has assembled a collection of tested strategies and essential advice in her marketing toolkit. And luckily for the readers of the Review, she isn’t afraid to share the goods, whether it’s a simple, but powerful framework for positioning or a set of essential brand building exercises. As Fir