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From Instant Pot to Instagram: Critical Lessons in Startup Community Building

A thriving, connected community of passionate users is on nearly every early-stage founder’s wishlist. It can serve as a shorthand that their startup has signs of product/market fit, generate a word-of-mouth viral growth loop, and help carve out a brand that’s known for deep ties and offline connections. Whether the entire product itself is a platform devoted to bringing folks together (think the