www.firstround.com

Pricing Lessons from Working with 30+ Seed and Series A B2B Startups

Though he’s nearly seen it all, Tyler Gaffney still gets surprised when early-stage B2B startups tell him how they’ve determined their pricing. The common thread? Many tend to make pricing decisions largely in a vacuum and dangerously removed from a broader go-to-market strategy. This is a natural approach, because early-stage companies often lack the resources — the brand recognition, troves of c