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Master the Art of Storytelling With These Tips from Pixar, IDEO and More

When “Toy Story” premiered to glowing reviews and box office success in 1995, there was one theme among the chorus of praise that made the Pixar team especially proud. "We took pride in the fact that reviewers talked mainly about the way 'Toy Story' made them feel and not about the computer wizardry that enabled us to get it up on the screen,” Ed Catmull, co-founder of Pixar, recounts in Creativi