www.firstround.com

How Backcountry’s Support Reps Go the Extra Mile — And Get Invited to Their Customers’ Weddings

Imagine an online shopping experience where you aren’t left to sift through thousands of products on your own, but rather are personally guided by an incredibly thoughtful customer service rep who anticipates your every need. She connects with you in an unbelievably authentic way, forging a real connection and leaving such a strong impression that years later, she’s on the invite list — for your w