www.firstround.com

The Inside Story of How This Startup Turned a 216-Word Pitch Email into a $2.6 Billion Acquisition

In August 2011, Lloyd Tabb started writing the first few lines of code for what would eventually become Looker. His co-founder Ben Porterfield joined a few months later to help build out the product. By experimenting with different delivery models and cultivating a small yet mighty fanbase of early customers, they were able to bootstrap until they raised their seed round in the summer of 2012, whi