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Pinterest and Grubhub’s Former Growth Lead on Building Content Loops

Hockey stick growth. Word-of-mouth. Going viral. Look beyond the jargon and find the stuff of founders’ dreams: the type of explosive growth startups covet. The most celebrated companies are lauded for swift, exponential user growth — a reality that most startups fail to replicate. But the good news is that it’s not the only path. And according to scaling and growth advisor Casey Winters, it’s not