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What Sweetgreen Can Teach Startups About Scaling Intimacy

Over Valentine’s Day weekend in 2016, a winter storm wiped out most of New England’s peach crop — a development that left Sweetgreen's supply chain team scrambling. In the thick of summer menu planning, the group was forecasting supply for the restaurant chain’s popular peach and goat cheese bowl and coming up short. While other fast-food companies might have opted to truck in less-than-fresh pea